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Case Studies

These case studies show Feedback Loops in practice, not in theory.

They are intentionally: - imperfect - constrained - people-dependent - occasionally uncomfortable

Each one demonstrates a different failure mode - and what changes when you apply discipline at the right point in the process.

This is not success theatre. It’s recognition-based learning.


Case Study #1 - Eclectic Cheese Shop

How Not to Do Things Properly

A deliberately absurd, Monty Python–esque case study designed to make one point unmistakably clear:

When problems are poorly understood, organisations respond with noise instead of action.

You’ll see the same problem play out three different ways: 1. Chaos and misinterpretation
2. Partial structure with bad assumptions
3. Clear thinking that actually moves things forward

This case study is short, memorable, and intentionally ridiculous - because bad problem handling often is.

What this one teaches - Why jumping to solutions creates nonsense - How miscommunication compounds as problems move “up” - What clarity looks like by contrast


Case Study #2 - HarborView Services

The Professional Failure

A more grounded scenario familiar to most IT teams:

“Can you add a button that does the thing we talked about last month?”

This case study explores what happens when work begins without a stable problem definition - and how teams end up shipping something that technically works while still failing the business.

It’s funny in a painful, recognisable way.

What this one teaches - How vague requests turn into expensive rework - Why “just build it” feels fast but isn’t - What breaks when decisions are never actually made


Case Study #3 - USA Clay Target

A Full Green-Path Run (PPE → PRDs)

A real organisation. A real operational risk. A real mess.

This end-to-end case study walks through a clean, disciplined run of Feedback Loops, from the initial Pain Point Entry through multiple PRDs generated from a single problem.

No heroics.
No transformation narrative.
Just correct thinking under real-world constraints.

The case study intentionally stops at PRDs - because once requirements are stable, the remaining work is execution.

What this one teaches - How one problem produces multiple outcomes - Why multiple PRDs are normal (and healthy) - How to make funding and deferral decisions explicit - Where Feedback Loops is designed to stop


How to Read These

You don’t need to read these in order.

  • Start with Eclectic Cheese Shop if you want the intuition.
  • Start with HarborView Services if you want recognition.
  • Start with USA Clay Target if you want depth.

All three point to the same conclusion:

Most delivery problems are decision problems - and they show up long before code is written.